British Coffee Chain Matcha Stone Mill Project

Project Overview

This project is a strategic equipment cooperation between Junzheng and a well-known local coffee chain in the United Kingdom. Driven by the global boom in healthy tea and coffee fusion drinks, the British coffee chain intended to upgrade its traditional matcha raw material processing methods to solve the pain points of uneven matcha powder fineness, loss of original flavor, and inability to support high-end customized drink production. The brand finally selected Junzheng professional matcha stone mill equipment to realize on-site fine grinding of matcha, upgrade product quality, and enrich the store’s healthy drink product line. The equipment has been officially deployed and put into use in multiple chain stores across the UK, achieving stable operation and remarkable market feedback.

The client is a mainstream chain coffee brand in the UK, with hundreds of physical stores covering major cities such as London, Manchester, and Birmingham. Focusing on high-quality casual coffee and healthy specialty drinks, the brand is committed to bringing consumers natural, low-sugar, and original-taste beverage products. In recent years, to cater to the diversified health consumption needs of European and American consumers, the brand has vigorously laid out matcha series drinks. However, the long-term use of industrially pre-ground matcha powder restricted the taste presentation and product differentiation of its core drinks, becoming a key bottleneck for its high-end product iteration and market competitiveness improvement.

Client Pain Points

1. Flavor Loss & Uneven Fineness: Commercial pre-ground matcha powder undergoes high-temperature industrial processing, which destroys the active nutrients and natural grassy aroma of matcha. The powder fineness is inconsistent, resulting in bitter taste and poor fusion with coffee and milk, affecting the taste of finished drinks.
2. Single Product & Low Differentiation: Relying on finished matcha powder cannot support customized fine-grained drink development. The store’s matcha products are highly homogeneous with other brands, lacking core selling points to attract premium consumers.
3. Poor On-site Adaptability: Traditional grinding equipment is bulky, noisy, complicated to operate, and difficult to adapt to the compact space and efficient service rhythm of coffee stores. It cannot realize on-demand fresh grinding and real-time production.
4. Unstable Cost Control: Long-term procurement of high-quality imported finished matcha powder has high comprehensive costs, and the quality of raw materials is affected by the supply chain, leading to unstable product quality and cost management.

Junzheng Solution

Combining the store operation characteristics and product iteration needs of British coffee chains, Junzheng provides a customized commercial-grade matcha stone mill overall solution, focusing on fresh grinding, fine quality, space saving and efficient operation:

1. Commercial Stone Mill Technology, Lock Fresh Flavor: Adopting traditional low-temperature slow grinding stone mill technology, it avoids high-temperature damage to matcha nutrients and aroma. The grinding fineness is adjustable and uniform, which fully releases the natural mellow flavor of matcha, perfectly matching the brand’s high-end drink positioning.
2. Commercial Compact Design, Adapt to Store Scenarios: The equipment is miniaturized and optimized for coffee store scenarios, with small footprint, low noise and stable operation. It is simple to operate, and store employees can master the one-key grinding process quickly, which fits the fast-paced retail service model.
3. On-demand Fresh Grinding, Support Product Innovation: Realize real-time on-site grinding of matcha raw materials. According to different drink formulas, adjustable fineness grinding is realized, supporting the development of diversified products such as matcha latte, matcha cappuccino, matcha milk tea and low-sugar pure matcha drinks, enriching the product matrix.
4. Stable Quality & Cost Optimization: The equipment has high durability and low failure rate, reducing subsequent maintenance costs. On-site grinding replaces finished powder procurement, effectively cutting the comprehensive cost of raw materials and realizing controllable and stable product quality.
5. International Standard After-sales Service: Provide overseas installation guidance, operational training, long-term technical support and equipment maintenance services to ensure the stable and long-term operation of equipment in UK chain stores.

Project Achievements & Value

1. Product Quality Upgrade: The on-site stone-ground matcha has richer aroma, purer taste and higher nutritional retention. The customer’s matcha series drinks have obtained unanimous praise from local consumers, and the product repurchase rate has increased significantly.
2. Enhanced Product Differentiation: Relying on the exclusive fresh grinding technology, the brand has formed a unique “freshly ground matcha” selling point, getting rid of homogeneous competition, and effectively improving the brand’s premium image and market competitiveness in the UK local market.
3. Operational Efficiency Improvement: The easy-to-operate equipment matches the store’s efficient operation rhythm, with zero delay in peak order periods, which optimizes the store’s service efficiency and customer consumption experience.
4. Effective Cost Control: After replacing with Junzheng stone mill equipment, the customer’s annual comprehensive cost of matcha raw materials and procurement is reduced by about 20%, and the equipment runs stably with low maintenance costs, realizing long-term profit improvement.
5. Brand Market Expansion: The successful application of the project has laid a foundation for the client’s further expansion of the healthy matcha drink market in Europe, and also proves Junzheng’s professional strength and overseas scene adaptation capability in the field of food and beverage grinding equipment.

Client Testimonial

“Junzheng’s matcha stone mill equipment perfectly meets our requirements for high-quality matcha drink production. The low-temperature fresh grinding technology retains the most authentic flavor of matcha, helping us create unique competitive products. The equipment is easy to operate and fits our store operation model perfectly. The professional overseas service team also provides us with reliable technical support. We are very satisfied with the cooperation results and will continue to expand the equipment layout in more stores in the future.”

Project Summary

This cooperation project between Junzheng and the British coffee chain fully verifies the excellent performance of Junzheng matcha stone mill equipment in overseas commercial catering scenarios. Focusing on the pain points of foreign catering brands in matcha raw material processing and product innovation, Junzheng relies on mature stone mill technology, scenario-based customized solutions and perfect overseas after-sales service to help international catering brands achieve product quality upgrading, differentiated competition and operational cost optimization. In the future, Junzheng will continue to focus on the innovation and iteration of food grinding equipment, provide high-quality, efficient and professional processing equipment solutions for global catering and beverage brands, and expand the global market layout.